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Sony

Experia ‘cloud’

Having presumably run out of multi-coloured balloons, Sony switched to white ones in this Xperia ad. An inflatable ‘cloud' gradually bursts over this rainforest pond, with each liquid explosion rendered in meticulous slo-mo.

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sony: experia XZ1

sony: experia XZ1

Adidas: Pure Boost X

Adidas: Pure Boost X