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Honda

Precisely, pleasingly, perfect

Honda's TV ad for the HR-V combines satisfying-to-watch feats of human choreography with the 90s jungle hit Incredible by M-Beat featuring General Levy.

The spot borrows from the Japanese discipline of precision-walking and took six weeks of rehearsals to perfect. The choreography is meant as a nod to Honda’s belief in engineering perfection and the film ends with the line: "Precisely, pleasingly, perfect."

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