mcgarrybowen was founded in 2002 in New York City. We are an agency built on the belief that clients deserve better. Using that simple premise, we’ve built enduring relationships
with some of the world’s most iconic brands.

In 2008, mcgarrybowen became part of the Dentsu Network, and over the past three years, we have been named Agency of the Year three times (Ad Age: 2009, 2011; Adweek: 2011). Along the way,
Dentsu and mcgarrybowen have worked hand in hand toward creating a global mcgarrybowen network.

Now we are thrilled to announce the expansion of our London office. This growth is instrumental in helping clients reach every potential consumer and every potential touchpoint across the globe.
We are committed to partnering with our clients wherever they go, and today those goals have taken a giant leap forward. Together, we’ll continue to make great strides.

Visit mcgarrybowen.com

Wallpaper*: Moving Wallpaper*

The Context

To stand out on the crowded magazine stand is a big challenge. When Wallpaper* approached us to help with their October 2010 Moving Wallpaper* issue, we wanted to create real stand out.

The Work

We collaborated with Wallpaper* to create the first ever animated front cover, reviving an old pre-cinema technique called Ombro Cinema. When a striped acetate sheet is pulled slowly across striated imagery, the imagery appears to animate. The magical effect is playful and engaging, entirely aligned with the Wallpaper* brand.

Results

The issue was Wallpaper*’s biggest selling issue of 2010.