mcgarrybowen was founded in 2002 in New York City. We are an agency built on the belief that clients deserve better. Using that simple premise, we’ve built enduring relationships
with some of the world’s most iconic brands.

In 2008, mcgarrybowen became part of the Dentsu Network, and over the past three years, we have been named Agency of the Year three times (Ad Age: 2009, 2011; Adweek: 2011). Along the way,
Dentsu and mcgarrybowen have worked hand in hand toward creating a global mcgarrybowen network.

Now we are thrilled to announce the expansion of our London office. This growth is instrumental in helping clients reach every potential consumer and every potential touchpoint across the globe.
We are committed to partnering with our clients wherever they go, and today those goals have taken a giant leap forward. Together, we’ll continue to make great strides.

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Canon Pixma: Bring Colour To Life

The Context

With printing on the decline and online sharing of photos seeming to be a replacement, we wanted to remind our audience of the value of beautiful colour printing.

The Work

Our solution was to ‘bring colour to life’ and demonstrate the potential to create beauty with ink.

We collaborated with biochemist and photographer Linden Gledhill to create a series of moving and still imagery that made colour come alive. Creating sound sculptures by passing sound waves through paint, we captured minute explosions in tiny detail, at thousands of frames per second.

The footage ran as print advertising across Europe, and the stills and short films, including a behind the scenes film, were published online.

The campaign was innovative for Canon, both in terms of the content and the media. This was the first time social platforms such as YouTube, Vimeo and Flickr were used alongside broadcast advertising to earn their own media.

Results

  • Sales 35% above target
  • Over 4m earned media impressions online
  • Engaged new online communities
  • Excited fans and mainstream audiences alike: “Amazing ads with pictures of colourful paint drops vibrating on speakers” The Daily Mail