mcgarrybowen was founded in 2002 in New York City. We are an agency built on the belief that clients deserve better. Using that simple premise, we’ve built enduring relationships
with some of the world’s most iconic brands.

In 2008, mcgarrybowen became part of the Dentsu Network, and over the past three years, we have been named Agency of the Year three times (Ad Age: 2009, 2011; Adweek: 2011). Along the way,
Dentsu and mcgarrybowen have worked hand in hand toward creating a global mcgarrybowen network.

Now we are thrilled to announce the expansion of our London office. This growth is instrumental in helping clients reach every potential consumer and every potential touchpoint across the globe.
We are committed to partnering with our clients wherever they go, and today those goals have taken a giant leap forward. Together, we’ll continue to make great strides.

Visit mcgarrybowen.com

Week 71+

I’m going to carry on as if I haven’t missed NINE MONTHS of weeknotes, and do weeks 70 and 71 together as they were both good.

The week before last (70) was Internet Week 2011. Meaning everyone was allowed to use the internet all week with no penalties, and other time-limited-internet-related jokes. 2010 was its inaugural year in London/Europe, and we took part again this year with a couple of events at Hill’s Place. Last year we held a kind of open spaceship each morning for people to come and say hi and drink tea as we were pretty new.

This time we wanted to do something more practical, so we hosted two creative workshops: Making and The Electric City. Friend and conspirator extraordinaire Matt Ward helped us with the first session, and ran two or so hours of lots of drawing and some prototyping techniques to get to future magic machines of various kinds. With Electric City we looked at communications in cities and how these could be more meaningful, magical and apt, based on a concept devised by Matt Cottam and Maia Garau for our session at Picnic this year, and on some of the thinking that’s come from our project with Urbanscale.

Also in Week 70, Margot, Greg, Simon and Tom slept in the city’s great outdoors for Centrepoint’s Sleepout at Exchange Square. With Richard Madeley (amongst others. I hope), who apparently is well perky in the mornings, and in fact all the time. I think you can still donate here if you fancy.

And Max and Chris went to New York to join our Dentsujin cousins there for what sounded like a brilliant day of invention and more workshopping.

Last week (71), was the beginning of interviewing for a new strategist, some new business meetings, some of which are looking like exciting prospects, the start of a new film project for a new client (more on that soon), R&D for an over-adventurous Christmas project involving quite a lot of soldering from Chris, and a lot of creative development on Canon.

Whilst the idea was to avoid dwelling on weeknote tardiness, I will say counting the weeks is a funny thing: having missed a good few, 72 weeks still sounds like kind of a low number in total. (Although really it’s 78, as we started on -5 counting down to 0). That’s around 350 days in business, or 18 months, since we moved into Hill’s Place and opened our doors last April. Which is a lot and a little, has gone incredibly fast, and has been full of brilliant stuff. I can feel a year note brewing.

This entry was posted in weeknotes. Bookmark the permalink. Post a comment or leave a trackback: Trackback URL.

Post a Comment

Your email is never published nor shared. Required fields are marked *

*
*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

  • MONTHLY ARCHIVE

  •