mcgarrybowen was founded in 2002 in New York City. We are an agency built on the belief that clients deserve better. Using that simple premise, we’ve built enduring relationships
with some of the world’s most iconic brands.

In 2008, mcgarrybowen became part of the Dentsu Network, and over the past three years, we have been named Agency of the Year three times (Ad Age: 2009, 2011; Adweek: 2011). Along the way,
Dentsu and mcgarrybowen have worked hand in hand toward creating a global mcgarrybowen network.

Now we are thrilled to announce the expansion of our London office. This growth is instrumental in helping clients reach every potential consumer and every potential touchpoint across the globe.
We are committed to partnering with our clients wherever they go, and today those goals have taken a giant leap forward. Together, we’ll continue to make great strides.

Visit mcgarrybowen.com

the electric city

Last week we held a few workshops as part of Internet Week Europe.

I ran a workshop looking at the electric city – a city with pervasive Internet access, a public with mobile Internet devices, objects in the city containing computers, and objects talking to each other. It’s a city in which many of us live, even if all the benefits and costs haven’t yet been realised or explored. As a part of the workshop, people looked at what interventions there might be in different situations for different people – the people being represented by a Lego minifig.

Electric City

The inventions included: lamppost breathalysers, colour changing floors to tell you where to walk and where to stand, Nickr, an iPhone app for thieves, a shopping centre for cats, an augmented looking glass for detectives and a hotdog cycle delivery scheme.

Photos of some of the inventions & interventions:

Electric City workshop

Electric City workshop

Electric City workshop

Electric City workshop

See more here.

Thanks to Matt Cottam and Maia Garau for their help with the workshop format and running the original workshop at Picnic.

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