We’ve been making two films with BERG over the summer. This is the first.
It's an exciting project for us, as it's the first time we've had a proper chance to explore some of the themes and possibilities behind Making Future Magic, with the benefit of the superbrains and hands of some new creative partners Timo Arnall, Jack Schulze and the rest of the BERG team.
The brief and discussions we had in the process of making these films were about some of the aims behind the Making Future Magic strategy – all of which are about expanding the value of the commercial communications we make by approaching things with a particular set of priorities:
To make creative work that is contributory and sensible to its culture and environment; to be exploratory and sensitive with regard to materials and media; to wonder what magical visions (as opposed to the familiar dystopias) of the future of media might look like.
We also talked about the meaning of each three words. “Making”, with its emphasis on craftsmanship, understanding of materials and media, and collaboration;
“Future”, meaning something not seen before, something new and unexpected (not so much sci-fi, as near-future);
and “Magic” – surprising, culturally powerful, unusual, capable of delighting.
One of the major reasons we were keen to work with BERG is the inventive and human approach to materials and media characteristic of all their work. Their response went beyond the hopes and imaginings of the original brief to produce something of astonishing beauty and ingenuity that breathed life into the strategy both conceptually and executionally. For this particular film they invented a technique using long camera exposures to record the iPad moving through space in order to make a stop motion film of 3-d light forms. Jack Schulze explains more about how the light painting works here.
We’ve put together some stills from the film for a print-on-demand Making Future Magic book which you can buy for £32.95/$59.20. Or in soft cover for £24.95/$44.20.
And you can see more images here.
Thanks to Timo Arnall, Jack Schulze, Campbell Orme, Matt Brown, Matt Jones and Matt Webb (BERG), Bethany Wilcox and John Matta (the agency), Liam Paton and Andy Theakstone (Resonate) and Marjut Rimminen.
22 Comments
Absolutely amazing stuff!
well done guys!!!
love it)
Very nice work – I’ve also been exploring light painting using the screen, in a reverse cat scan style – even using MRI data like here
http://www.flickr.com/photos/djspyhunter/4857229481/in/set-72157615077454920/
This is absolutely fantastic! What kind of camera did you use?
Wow! Amazing work. As an avid photographer, I got one of those moments of “why didn’t I think of that…” However, hats off to you guys.
Quick question, what 3D software did you use and more importantly how did you achieve the CAT-scan effect to be transposed to the iPad? Pardon my indiscretion.
Fellow Londoner Andy.
I’ve been doing similar stills for a while now, but in one less dimension.
There’s a few apps for that.
http://www.flickr.com/photos/gingerman/4003182650/in/set-72157622523568844/
oh and in this pic I caught a shooting star http://www.flickr.com/photos/gingerman/4003196472/in/set-72157622440885155/
Great vid. Wanted to give a shout-out to Matt Brown for the engaging music that goes along with this!
Absolutely. Brilliant.
Guys,
this is fucking amazing! – I have been playing with light writing for a while now, and this is by far the coolest thing I have ever-seen, Can I please come and work with you?
kind regards
Gary
Beautiful work!
Awesome use of technology for a stunning effect
I love the tiny amount of ghosting you get of the people moving the ipad about… really adds to it
You should produce an app for this!
I’m so glad there are people around who continue to be creative, push the envelope and inspire the rest of us. While I don’t have any buddies that can do any 3D modeling, we can certainly go out on a weekend and try something like this.. on the cheap and friendly.
To the guy who wrote the music – good on you sir, nice track.
Congrats to the whole team.
Great clip! I think Dali thought about this when wrote in his diary about painting in the air.
experimental,
ingenius genius!
GJ guys.
Livio Gerosa.
Hi> This is wonderful! I want to play!
I use C4d, as I think you were doing. Pray tell, is the CAT-scan thing a custom plugin? If so will you share??!
AMazing work!
Ta
x
love your stuff!!!
Have you tried with changes of ambient light?
Very good work, I would love to get onboard for the next step!
Keep in touch if you need a helping hand.
This blows my mind, thank you.
Absolutly gorgeous! I´m stoned! You guys are the future and the present of the contemporary art, or maybe,the embryo of the advanced art. Completly “avant gard”! I just can´t figure out the king of work you had to do such a Master Piece. Amazing! Congratulations! You are the best of the moment. Kisses from Brazil!
Some test from begining and now. Started with an iPot Touch and got my iPad to do the real test for my senior project.
http://www.flickr.com/photos/berkan_cetinel/sets/72157624878404417/
Hey! Good stuff here. As an avid videographer, while reading this I got one a moment like… ahhhh why didn’t I think of that…” However, great work guys.
question, what 3D software did you use and more importantly how did you achieve that effect to be transposed to the iPad?
have to repeat the comment…amazing!!! don’t u have an academy?
Wow awesome work guys, just wondering what app was used on the ipad to do this light painting cheers.
40 Trackbacks
[...] This post was mentioned on Twitter by Mark Smout, beeker northam, mel, Tom Slattery, Valdemar and others. Valdemar said: RT @DentsuLONDON: you can read about our new stop-motion-ipad-light-painting film we made with @berglondon here http://bit.ly/9i1m67 [...]
[...] Read more here : Denstu London [...]
[...] with slightly different movies make up the stop-frame animation.Read more at the the agency blog:mcgarrybowen.co.uk/blog/2010/09/14/light-painting/and at the BERG [...]
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[...] more about it at at the the agency blog and at the BERG blog. Tags: blog, iPad, social [...]
[...] Esse é o grande diferencial, que me deixou encantado! Dá pra ver um pouco de como foram criadas as imagens no começo do vídeo, e as que realmente chamaram a minha atenção e me deram vontade pra comentar o trabalho dos caras foram as que aparecem a partir dos 3 minutos de vídeo. Claro que as animações de robozinho de mexendo e essas coisas são legais, mas eu acho que as palavras, principalmente, são as formas mais interessantes, porque elas têm cor, têm volume, têm força visual. Dá pra ver fotos do making of do projeto no Flickr da Dentsu. Você pode ver o preview do livro com o making of de Making Future Magic aqui, capa dura com luva e tudo o que tem direito. Você pode ver tudo sobre o projeto neste link. [...]
[...] I wrote the music for this experimental animation created by BERG and the agency. It’s a “literal, aesthetic interpretation” of the words (Making, Future and Magic), which represent the creative goals of the agency. You can read more about it over on BERG and Dentsu’s respective blogs here and here. [...]
[...] folks over at the agency & Berg have released this short about the process behind their 3d model light painting using [...]
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[...] http://www.mcgarrybowen.co.uk/blog/2010/09/14/light-painting/ and at the BERG blog: [...]
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[...] more at the the agency blog:http://www.mcgarrybowen.co.uk/blog/2010/09/14/light-painting/and at the BERG blog:http://berglondon.com/blog/2010/09/14/magic-ipad-light-painting/ Dieser [...]
[...] the agency and BERG took to the challenge and calloborated together. Crticised for being just a large ipod the [...]
[...] at mcgarrybowen.co.uk/blog/2010/09/14/light-painting/ « bbc [...]
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[...] video is made by the folks from the agency [...]
[...] Dentsu’s Beeker Northam writes that the project grew out of the meaning of each of the three words, “Making,” “Future,” and “Magic”: [...]
[...] “Making Future Magic”, an amazing video by the agency and BERG featuring 3D light painting made using an iPad. We use photographic and animation techniques that were developed to draw moving 3-dimensional typography and objects with an iPad. In dark environments, we play movies on the surface of the iPad that extrude 3-d light forms as they move through the exposure. Multiple exposures with slightly different movies make up the stop-frame animation. [...]
[...] of experimenting brings light to some pretty cool stuff. This collaboration between Berg and the agency has probably given birth to a whole new type of filmmaking, combining engineering, typography & [...]
[...] exposures with slightly different movies make up the stop-frame animation. Read a bit more about it here. Enjoy! Categories: Arts Tags: Art, the agency, iPad, Videos Tweet [...]
[...] people at the agency came up with this brilliant method for using cross sections of 3D type on a iPad along with long [...]
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[...] This is about the coolest thing done with an iPad since, well, the iPad itself was created. A firm named the agency has used an iPad to create a series of stop motion shots assembled from sequential long exposure light paintings. They created a set of 3D graphics and then programmed the iPad to show a set of cross sections, frame-by-frame, of those graphics. The cross sections were “painted” into the air with long exposure photographs, and then the photographs were all put together into a stop motion animation. [...]
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[...] by this awesome lightpainting work with the iPad i started my own experiments. after some discussions in our agency we found out the [...]
[...] sure many (if not all of us) have seen the fantastic ‘Making Future Magic’ video collaboration between Japanese in London Ad Agency Dentsu and BERG London. (Ironically, I saw [...]
[...] seen this before (it is over a year old), but I felt I had to share it for those who haven’t. the agency and BERG teamed up to create Making Future Magic — an interesting twist on the term ‘motion [...]